The Social-Economic-Psychological model of technology adoption and usage: an application to online investing
نویسندگان
چکیده
We champion the view that a richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, economic, and psychological perspectives. We adopt this perspective triad to build a Social– Economic–Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The SEP model provides a foundation for a multidisciplinary approach to the study of electronic markets and online consumers in the fields of MIS, marketing, and finance. D 2004 Elsevier B.V. All rights reserved.
منابع مشابه
The Social-Economic-Psychological (SEP) Model of Technology Adoption and Usage: An Application to Online Investing
A richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, psychological, and economic perspectives. We adopt this perspective triad to build a Social-Economic-Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The arguments are drawn from...
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ورودعنوان ژورنال:
- Decision Support Systems
دوره 39 شماره
صفحات -
تاریخ انتشار 2005